100% Fruit Strawberry Jam Organic

How many strawberries are in this jar?

Sixty per cent, one of the highest fruit contents in the Kazidomi range. Added to that are concentrated grape juice, which stands in for the sugar of traditional recipes, and fruit pectin for the consistency. The fruit is cooked gently, which keeps a taste close to a fresh strawberry.

Strawberry or raspberry — which should I choose?

The Kazidomi strawberry is milder, sweeter and free of seeds, with a round scent children take to easily. The raspberry holds 55% fruit, keeps its small seeds and brings a clear acidity. On white bread, strawberry; as a filling in a chocolate cake, raspberry holds up better.

Why is the colour darker than a conventional strawberry jam?

Because the cooking and the concentrated grape juice darken the fruit slightly, where a cane sugar recipe stays brighter. The Kazidomi strawberry jam uses no colouring and no beetroot juice to compensate for that shade. It goes on darkening over the months, without the taste changing.

What is the strawberry jam best on?

On fresh bread, a rusk, a yoghurt or a bowl of muesli, and as a filling for tarts and shortbread. The Kazidomi strawberry jam also glazes a sponge cake or flavours fromage blanc. Its supple texture makes it easy to spread, even straight out of the fridge.

Does it need to be kept cold?

Before opening, no: a dry cupboard away from light is enough, up to the date shown. Once the Kazidomi jar is open, it goes into the fridge, because the absence of cane sugar shortens how long it keeps. Three to four weeks is a sensible marker for finishing an opened jar.