Pace

What is the story behind Pace?

Pace is Portugal’s first craft non-alcoholic beer brand fully dedicated to alcohol-free and functional beers. Co-founded by David, an experienced brewer who worked between Portugal and Belgium, and Nuno, a sports enthusiast passionate about challenges such as Ironman and Hyrox, the brand was born from a simple realization: there was no beer that truly matched an active lifestyle without sacrificing taste.

Why is Pace different from other non-alcoholic beers?

Pace doesn’t just remove alcohol. The brand rethinks what beer can be. While traditional beers don’t support recovery and many alcohol-free options lack flavor or are overly industrial, Pace develops a functional beer from the ground up, designed to combine bold taste with purpose.

What are the benefits of Pace beers?

Pace beers are brewed with premium hops and innovative techniques. They include purposeful ingredients such as electrolytes, reduced gluten formulations, and low-calorie recipes. The goal is to create a refreshing beer that fits a dynamic routine, without hangovers or empty calories.

Who is Pace for?

Pace is made for runners, surfers, creatives, athletes, and all mindful drinkers who want to keep the social ritual of beer while making a conscious choice. It suits those who want to stay sharp, recover after training, wake up early, or simply drink differently.

What is Pace’s mission?

Pace aims to redefine beer: bold in flavor, light in impact, and functional by design. By contributing to the global shift toward non-alcoholic beers that support healthier and more intentional lifestyles, the brand promotes a new way of drinking, aligned with balance and performance.