Beauty of joseon

What is the Beauty of Joseon brand?

Beauty of Joseon is a Korean skincare brand inspired by traditional Korean beauty rituals and herbal medicine known as Hanbang. The brand reinterprets these historical skincare practices to create modern products that meet today’s skincare needs.

By combining traditional herbs with scientifically proven ingredients, Beauty of Joseon develops skincare products that are both gentle and effective.

What is the philosophy of Beauty of Joseon?

The philosophy of Beauty of Joseon is based on the idea that healthy skin is the foundation of true beauty. The brand focuses on creating simple skincare products that help maintain the skin’s natural balance.

Their products are designed to be easy to use, gentle on the skin and effective, making skincare routines both enjoyable and practical.

What is Hanbang?

Hanbang refers to traditional Korean herbal medicine that uses natural plant ingredients with therapeutic properties. This centuries-old practice is still widely used in Korea today.

Beauty of Joseon integrates these traditional ingredients with modern skincare technologies to create balanced skincare solutions inspired by history and supported by science.

Which ingredients are commonly used in Beauty of Joseon products?

Beauty of Joseon products often include ingredients inspired by Hanbang traditions, such as:

• rice, known for its brightening and hydrating benefits
• ginseng, valued for its revitalizing properties
• green tea, rich in antioxidants
• traditional Korean herbal extracts that soothe and nourish the skin

These ingredients help support hydration, skin balance and natural radiance.

Are Beauty of Joseon products suitable for all skin types?

Yes, Beauty of Joseon products are formulated for all skin types, including sensitive skin.

Their gentle formulas help maintain skin hydration, barrier strength and overall skin balance.

Is Beauty of Joseon cruelty-free?

Beauty of Joseon is a cruelty-free brand, meaning its products are not tested on animals. The brand aims to develop skincare that respects both the skin and ethical values.