Colleagues, then friends and finally partners, BAYA was founded in November 2016 by Agnès Gardelle and Hortense Bourgois, both of whom have made their debut in e-commerce.
One is a graphic designer, passionate about product innovation and events, the other, a graduate of ESCP with a specialization in business development, management and marketing, is passionate about yoga. The ideal combo to make BAYA a strong brand full of good energy!
"We wanted to embark on a new project, faithful to our values, aspirations and tastes. We want to meet a real need and give a new look to the existing one! ».
What animates the founders: "to give experiences to the BAYA community and to resonate with people who want to feel good, who are looking to flourish and who have found their balance".