Wake up. Get ready. Go to to work. Make dinner. Wash up. Go to bed.
Wash, rinse, repeat.
Sound familiar? In the blink of an eye, children are older, trees are taller and another year has passed. Time flies when we’re stuck in a routine.
When we spend our days in a daze, we miss out on the profound beauty in our homes, in nature and in our lives. Why don’t we ever stop and smell the flowers? Why don’t we try and do things differently? Why don’t we spend more time asking: Why?
At ATTITUDE, we’re leading a routine revolution. We want to make the everyday new again so you feel like you’re seeing, tasting, smelling and experiencing the world for the first time — every time. We call it Wonder-full Living.
Wonder inspires wellbeing. When you appreciate every moment of today, you will want to preserve a better tomorrow for you, your children and the planet. We wish we could bottle that wonder.
Oh wait, we did.
That’s why ATTITUDE products are worry-free and use only natural ingredients — no harmful cancer-causing contaminants. We hope this peace of mind lets you and your family free up space for what really matters: learning, laughing, and living consciously and wonder-fully."

As a team, we share a vision based entirely on awareness our ourselves, of others and of our environment. Our goal is to live consciously and never lose sight of what is really important. This is why we design our products not according to the size of the market to be captured, but according to our own needs and the well-being of our loved ones.                                                                                                                                                                                     To represent our values, we chose the image of an Inukshuk, a symbol of our interdependence and our concern for our fellow human beings. By seeking balance and staying faithful to our ideals, we offer our families and yours the best of ourselves.                                                                                                                    

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Our inspiration :

We set out to create the products that we were not able to find on the market – products that help families live better and that we would be sure to know are as safe as possible for our homes. We also wanted to provide this conscious choice to others. Today, we proudly develop products with uncompromised safety in mind, using only worry-free ingredients.

Our promise : 

At ATTITUDE, we made a deliberate decision to never compromise health at the expense of developing products. In fact, the driving force behind our existence is our passion for creating products that are pure and effective for the entire family. We set out to create the products that we were able to find for our babies and loved ones – products that we would know to be as safe as possible.All of our products are hypoallergenic and made from plant- and mineral-based, worry-free ingredients that are 100% safe for your family and the planet, and free of cancer-causing contaminants, mutagens and endocrine disruptors.

Our Worry-Free Promise : 

A study done by the Organic Consumer Association has revealed that even products identified as “bio” or “green” contain carcinogenic contaminants. Knowing that research now shows that 90% of cancer is linked to our lifestyle, it is essential, more than ever, to be conscious about our choices. Based on this realization, we set strict product development guidelines and regulations to assure that all the ingredients are not contaminated by substances known to cause cancer or other reproductive harm, as found on Proposition 65 of the California Health and Safety Code.

We can’t control many things in our environment but we can control our choice. We chose to protect our families as best as we can, and we extend that same peace of mind and new consciousness to yours.

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